Visiting Card Layouts
Once you finish with basic layout as we have seen in Adding Graphics to Visiting Cards tutorial, we can start working on different types of layouts. The client wants different layouts out of which he decides which design is the best for his requirement according to his taste and choice. Mostly, the designer offer several layouts for a single visiting card. These layouts are prepared by changing fonts, style, colors and the placements of matter.
Another point must be taken into account while changing the font. You can change it for title, your name etc. But there are limits for address because mostly the address font is smaller in size. You have limited scope to play here. If at all you want to change it, try to keep it open and simple to make it readable.
Changing the tracks can also make a difference. Better not to go for tight track but you can toggle between loose and very loose option. Tracking is the distance between the characters. You can use manual kerning to increase the distance between the character according to your requirements.
If you are using vector softwares like Corel DRAW, you can stretch the text and add another effect to it. This will add more thickness to the character or it can make the character thin by compressing it.
If the card contains the company logo which is colored one, you may not be able to change the color of the logo. Now you have limited scope in this situation. If you still inclined to change the color then you need to use the color in the harmony of the logo colors.
Though it looks the easiest way to make different layouts, changing placement needs some experience because mostly the places of different types of matter is somewhat fixed in the card. For example, the address goes generally at the bottom. The Name of the company goes in the middle and the persons name goes at the top right, left or the middle. So you have be careful while deciding the place for the particular matter.
Line, rectangle, shapes etc.