Home : Interviews Flash : Amara
tell us something about you and your background. How did you get interested
in flash animation?
image and media technology with a strong focus on computer art, subjects
included video, graphic design, 2D and 3D animations among others.
I have been working in this field ever since,
and with the growing interest of the Internet, coding HTML and Flash
websites became a necessity. Since I have a keen interest in animations,
it was more then logical that I was attracted to Flash web design
and its unlimited and unique possibilities.
you think it is necessary to have the formal training in drawing and
painting to work with flash animation?
Depends, if you
are working on more traditional animations such as character animations
you can't do without. If you create more standard animations such
as rain, falling snow, etc which are more technical rather than creative,
there is no need to have any formal training, just a keen interest
and being persistent will do a lot.
do you think the flash stands in web technology, now and in the future?
It's the number
1 technology to add animations to your website, and there is nothing
out there that can challenge it. The future is very bright, and I
foresee that eventually 30% of all websites will be 100% Flash based,
the rest may use some sort of Flash technology in combination with
standard HTML coding. The main problem that I can see is that Flash
is becoming more and more a programming tool, instead of a design/animation
made you think of making the software based on flash Technology?
The full Flash
software is simply too complex for 90% of all web designers, so to
have programs that make it simple to add Flash to your website seemed
like a very good idea.
you tell us about your softwares in a brief?
Our software allows
people to create Flash animations such as website intros ,banners, menus, buttons, slide shows, news tickers, and virtual tours.
The main purpose of all this is that you have a simple way to create
Flash elements that can be easily added to your website.
For example, a slideshow allows people to show a sequence of several
pictures all in the same spot, where you would only be able to show
one single picture without using Flash technology.
A virtual tour is a great way of showcasing your property on the
Internet in an efficient and cost effective way, something that
could not have been done without Flash technology.
Intros and banners let you set a certain atmosphere to a website,
in many cases all you need is a great looking banner to bring your
website to the next level. A good example of this is our Valentines
(link - http://www.amarasoftware.com/flash-samples/valentines-animation.htm )
Buttons and menus are very important to a website, and creating
good looking buttons is not that easy. They must be designed attractively
to become one of the main focus points for the visitor. Our menu/button
designs are doing just that, plus with some nice animated effects
that we applied to the menus/buttons to make them stand out.
News tickers are a great way of providing current information and
changing news to your customers.
are the advantages according you your softwares have over Adobe Flash?
They are low cost
and easy to use, it's a "no hassle" way of getting Flash
animations on your website.
Can you please give a piece of advice to
our visitors who are interested in flash animation?
Keep it simple,
just add animations to your website when they add value to it, don't
clutter your design with lots of animations and always focus on your