Home : Articles : Color Basics
Everyone likes colors and even can tell the reason
to use colors on the web. So you may wonder why we are keeping one
full section for colors? We will try to find out the technical reasons
for using colors on the web.
Why to use Color?
Using colors in the print industry is difficult job.
To produce the consistent color is a matter of long practice and
proficiency. We will be discussing the color for web technology.
Before we continue further many of you might have observed that
there are different types of monitors and resolutions hence the
same image can look different on different monitor. So it is a different
type of adjustment then the print industry when web is concerned.
Web designer tries to use effective color schemes, which goes along
with the subject of the web. This area is very sensitive as it can
take the web high or completely destroy with wrong color schemes.
If you decorate your web with amazing quality pictures,
it may make your page heavy to download. There are limitations of
using images on the web till today. Besides use of image also depends
upon the subject you are working with. There are some exceptions
where you have to use big images. At that time thumbnails comes
for your help. Colors can help to make your web appealing. It expresses
the feeling of the subject. It can take the content high if it merges
with the subject. Color comes with its associations and there is
a lot of scope for experimentation with different subjects. Designers
have to take the associations of color into consideration for proper
There are many other general reasons for the use of
colors. The main is, color communicates. It's a very powerful inexpensive
tool to put you message forward. By using the proper colors you
increase the chances of making your web content prominent and getting
What is Color?
Everyone can use colors for web but to use colors
effectively is a skill. So first, what is color? All that is visible
is color; Aristotle said. There can be many definitions of the colors.
Defining color accurately is bit tricky because it is not an objective
property of nature or a substance. It's related with vision. It
is a perception that occurs in living being. Color changes according
to the perceptions of the observer. But the different definitions
For Artist, color is an artistic way to the world of the human experience,
which cannot be described.
To a physicist, color is a phenomenon of waves and
For Chemist, it is a characteristic of molecules.
To marketing executive it is a powerful tool, which
can be used effectively for his make, believe profession.
For web page designer it is a fastest way of expressing
the heart of the subject on which he is working.
For desktop publisher it is a tool for making communicative
From the ancient time, the color has been use as a
part of object.
It is a means to express the feelings and imagination. It is used
wit the same intensity either arts or religion to explore the object
to its maximum potential.
Great artist like Leonardo da Vinci tried out new
pigments with special ingredients to make the color more durable
in terms of its luster and age. It is essential to know about color
basics to use the colors powerfully on the computers. Especially
when you have a program like Photoshop in your hand, which has tremendous
potential to create astonishing effects.